Client Results

1900 calories a day, 45 minute training sessions, no starvation, no endless cardio… pick your coach wisely.”

You can do alot to better yourself in a short space of time… Within 4 weeks of starting a regime with Joe my face was equally as happy as my belly. I’ve been with him for almost 2 years now!


Donna Cowan


Amazing coach. The best actually. And I don’t say that lightly given I am a coach myself.”

Joe’s coaching and friendship has been invaluable and I’m truly humbled by how much help and support I’ve had through the entire process. Thanks mate.


Davie Boland


I couldn’t recommend JM Fitness & Nutrition highly enough!”

For all your fitness and nutrition needs I’d highly recommend Joe. I’ve been coached by Joe since 2017 and the progress I’ve made along with everything I’ve learned is honestly invaluable. 10/10


Alana Hale

Owner at YAY Nails

Joe’s increased my speed, strength and endurance on the pitch. One year on I’m in the best condition I’ve ever been in.”

100% recommend Joe. He takes a keen interest in your nutrition and training but also your mental wellbeing too. Just wanted to say thanks very much mate, appreciate everything you’ve done for me so far.


Calum Waters

Professional Footballer

“Knowledge is second to none in getting the best results possible.”

Highly recommend JM!


Chris Duff

“Can’t rate Joe highly enough.”

Full attention and focus is always given by Joe and having heard positive feedback I decided to invest in his coaching. Only 3-4 weeks in and under challenging circumstances (pandemic) I can’t rate Joe highly enough. He can be contacted at any point in the day, with a quick reply back. His knowledge of the industry is second to none. I am excited to see what else Joe can do when gyms/fitness clubs re-open.

Gary C,
Depute Head

One year ago I was 65, overweight and immobile. I was unable to play golf and walking with a stick.

Joe took me under his wing and after a few weeks I felt a real benefit. Now I am 2.5 stone lighter and walking 15k steps nearly every day. Joe is also a constant source of encouragement along with his team of clients who share their wins to help keep us all positive and motivated. It has made a huge difference to me and my quality of life not to mention my self esteem. Thanks Joe.

Gerry B

Joe made what i didn’t think was possible for myself, possible.”

Joe made what i didn’t think was possible for myself possible. Not only does he make me accountable and guide me to the physique and mindset I want but also puts in the work himself and leads by example. Following his vast knowledge, training and incredible nutrition guidance I’ve achieved a physique I’m truly proud of. I’ve found extra drive which has given me discipline throughout all areas of my life. I highly recommend to anyone thinking of joining Team SMFB to take the plunge.


Chris A

Joe has changed my life completely.”

I was overweight, unhappy and had n0 discipline prior to joining Team SMFB. I started in February 2020 and it was the best decision I have ever made. I found consistency and live a much better and healthier lifestyle. I know if I didn’t have Joe I would have continued to spiral downhill. Thank you for everything you’ve done.

Craig Sands,


I started working with Joe just before lockdown 1. I initially thought I would just do it for a short period to get myself motivated. 2020 arrived, and I could easily have cancelled my membership and waited till normality returned but by that time Joe had already installed in my mind I could achieve what I wanted. What I didn’t expect when I signed up with Joe was his focus on my mental health and how much he genuinely cares about his clients mental wellbeing and long term health rather than a quick 12 week before and after picture for instagram. For me that is priceless, I could never see myself working with another coach.

Kris K

Not many people out there with the passion and knowledge of Joe. Always has the clients best interest at heart. Known this guy through fitness and training for over 15 years. Highly recommended!”

Kev McCusker

Offshore Worker

More Team SMFB Results!