Joe Murphy


I’m not here as a coach to tell you what to eat and count your reps. My coaching is not a quick fix (although results can be fast). It’s about imparting my knowledge with you so you can sustain results forever, being there to support as you navigate life while still holding you accountable to what it is you want to achieve. I think the clients within my team ‘Team SMFB’ will vouch for that.

With nearly 2 decades of experience in the industry, I’m a drug free natural athlete and have been utilising and testing various methods throughout my career having entered the realms of fitness after playing football at city and national level as a youth. After spending over a decade in Education, leaving my role as a Depute Head Teacher was tough, however I believe I have never stopped teaching nor learning.

I’m a believer in what science says, I always take the time to learn and test techniques and methods before applying them to my clients.


My coaching is based on the mass amount of science, studies and literature I’ve read (and continue to read) over the years, I’m passionate about continuous professional development because educating my clients is engrained in me. Having spent 10 years as a teacher, leaving my role as Deputy Head Teacher was difficult however you never stop teaching nor learning.

Although my personal passions lie in bodybuilding, powerlifting and general functional fitness, I must stress JM Fitness and Nutrition is not only for bodybuilders.


In fact, the great majority of the clients I support are of all ages, abilities, experience levels and from varying religious backgrounds across the globe. From management consultants in Australia and house wives in Saudi Arabia to Police Officers, Business Owners, Personal Trainers, Online Coaches, Elite Professional Footballers to pensioners here in Scotland.


“Trust is earned when action meets words.”