Joe Murphy
Online Coach and Personal Trainer


Firstly, thank you for visiting my website and having an interest in what I offer. As an Online Coach and Personal Trainer I have the privilege of improving people on a daily basis in person and online from all around the world. Coaching and educating empowers me to help others become the best possible version of themselves with a specific focus on transforming body, lifestyle and mindset. Take a look around the site, check out what the team past and present have to say and most importantly see the various ways I can help YOU!


Over the past 10+ years I’ve transformed the bodies and minds of people from all walks of life. From performance based training with professional football players through to simply making people feel happier about themselves.

Fat Loss

No fad diets. I'll help you shred the fat while keeping you happy and healthy. When you know how, it all falls into place.

Stay Happy & Healthy

Perfect for weddings, holidays and overall happiness.

Muscle Gain

Strength and performance based coaching that allows you to add lean muscle tissue and build on your strength.

Lean Tissue

Add lean muscle tissue through progressive training and optimal nutrition.

Performance Based

Do you compete in a specific discipline? Fuel your body and train correctly for optimal results in your sport.

Perform Better

Progressive, adaptive and relevant coaching plans to improve performance in your field.


I coach and guide natural athletes through competition preps to stand on stage the best possible version of themselves.

Competition Prep

Nutrition, training, supplements, motivation and posing.


“Couldn’t be happier. He’s always there on hand if I have any questions and has a genuine passion helping his clients.” – Gary Svilis

“Highly recommend JM! Amazing work done in the 8 weeks programme. Knowledge is second to none in getting the best results possible.” – Chris Duff

“I couldn’t recommend JM Fitness & Nutrition highly enough! I’ve made changes both physically & mentally thanks to Joe! I no longer starve myself. I’ve learnt a lot about food, training & about myself in the last few months!” – Alana Hale

Not many people out there with the passion and knowledge of Joe. Always has the clients best interest at heart. Known this guy through fitness and training for over 15 years. Highly recommended!” – Kevin McCusker

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Join Team SMFB Today

Flexible packages to suit all levels of training to help achieve your fitness goals